Amsive Acquires Genesis Direct
March 16, 2022
Amsive, a data-centric omnichannel marketing agency backed by H.I.G. Capital, has acquired Genesis Direct, a Tampa-based data-driven direct response agency that focuses on customer acquisition for the healthcare market. The acquisition expands Amsive's healthcare marketing and direct-response capabilities and builds on its roll-up strategy following the company's 2021 formation and prior add-ons.
- Buyers
- Amsive, H.I.G. Capital
- Targets
- Genesis Direct
- Platforms
- Amsive
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Transaction Type
- Addon
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