Amsive Acquires OverflowWorks

Amsive Acquires Genesis Direct

March 16, 2022

Marketing & Advertising

Amsive, a data-centric omnichannel marketing agency backed by H.I.G. Capital, has acquired Genesis Direct, a Tampa-based data-driven direct response agency that focuses on customer acquisition for the healthcare market. The acquisition expands Amsive's healthcare marketing and direct-response capabilities and builds on its roll-up strategy following the company's 2021 formation and prior add-ons.

Supreme Group Acquires Nimble Works and Vital Works

May 7, 2025

Marketing & Advertising

Supreme Group, the Trinity Hunt Partners–backed healthcare and life sciences marketing platform, has acquired Nimble Works and its sister agency Vital Works. The deal expands Supreme Group’s creative, digital, and AI-informed capabilities to better serve biopharma, health tech, and digital health clients as add-on acquisitions to its integrated platform.

OneMagnify Acquires Splash Analytics

May 18, 2023

Data & Analytics

OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.

Capitala Group Acquires Overdrive Interactive

January 27, 2022

Marketing & Advertising

Capitala Group has acquired Overdrive Interactive, an Allston, Massachusetts–based digital marketing agency, with Wells Fargo Strategic Capital joining as a blue-chip co-investor. The transaction—Capitala's first from its new flagship fund—positions Overdrive to grow organically and via acquisitions, with 7 Mile Advisors acting as sell-side advisor.

CSI Acquires Velocity Solutions from H.I.G. Capital

September 18, 2024

Software

CSI, a provider of end-to-end financial software, has acquired Velocity Solutions from H.I.G. Capital. Velocity Solutions — a nearly 30-year-old provider of deposit acquisition, customer engagement and intelligent overdraft management software that serves more than 30 million consumers — will be integrated into CSI's suite of products; terms were not disclosed.

Cvent Acquires Splash to Expand Field Marketing Product Suite

September 6, 2024

Software

Cvent has acquired Splash, an event marketing technology company, to extend its event and marketing platform into field and repeatable event programs. The acquisition brings Splash's platform — used by 500+ organizations including more than 60 Fortune 1000 companies — into Cvent's product suite to accelerate event marketing capabilities and drive pipeline for customers.