American Exchange Group Acquires Island Surf Company

American Exchange Group Acquires White Mountain Footwear

January 17, 2023

Consumer Products

American Exchange Group has acquired White Mountain Footwear, a 40-year-old women’s footwear brand, to integrate its sourcing, manufacturing and management capabilities and expand distribution across the buyer’s existing retail channels. The acquisition will allow American Exchange Group to leverage synergies with its Aerosoles business, broaden product categories (including the Cliffs sister brand) and increase White Mountain’s reach into mass retailers and e-commerce.

American Exchange Group Acquires Luxury Footwear Brand Aerosoles

January 19, 2022

Consumer Products

American Exchange Group has finalized an agreement to acquire the assets of luxury comfort footwear brand Aerosoles. The buyer plans to operate Aerosoles as a separate division, expand its distribution channels, introduce the brand into new categories, and leverage existing retail relationships (Nordstrom, Macy's, DSW, Zappos, Belk and aerosoles.com) to drive growth.

American Exchange Group Acquires Urban Skin Rx

January 21, 2025

Consumer Products

American Exchange Group (AXNY Group) has acquired Urban Skin Rx, a clinical skincare brand focused on treatments for diverse skin tones. The acquisition expands AXNY's beauty and personal care portfolio and aims to grow Urban Skin Rx's direct-to-consumer business, product range, and global retail presence.

American Exchange Group Acquires Indie Lee

July 24, 2024

Consumer Products

American Exchange Group (AXNY Group) has acquired clean beauty skincare brand Indie Lee. The deal expands AXNY Group's portfolio in beauty and personal care, enabling Indie Lee to leverage AXNY's retailer distribution network and pursue product line expansion and licensing opportunities.

Solace Capital Partners Acquires Sun Mountain Sports

March 7, 2022

Consumer Products

Los Angeles-based private equity firm Solace Capital Partners has acquired Sun Mountain Sports, a Missoula, Montana-based maker of golf bags, push carts and performance outerwear, from founder Rick Reimers. White Oak provided $40 million in term loan financing and a $10 million ABL revolver to support the transaction; Sun Mountain will remain headquartered in Missoula and be led by existing management with Ed Kowachek named CEO.

American Exchange Group Acquires VENUS

August 4, 2025

Retail

American Exchange Group (AXNY Group) has acquired VENUS, the Jacksonville, Florida–headquartered women's fashion brand known for swimwear and apparel. VENUS will continue operating from its Florida headquarters while joining AXNY's portfolio, with plans to streamline collections, expand digital growth, and pursue new retail partnerships.