Pinnacle Pet Group Acquires C&F Pet UK Operations (Pet Protect, VioVet)

October 31, 2022

Pinnacle Pet Group (PPG), a JAB-controlled pan-European pet insurance and health services platform, has completed the acquisition of the United Kingdom operations of Crum & Forster Pet Insurance Group (C&F Pet), including Pet Protect and VioVet. The deal adds ~70,000 Pet Protect customers and VioVet's ecommerce/e-pharmacy capabilities (≈900,000 transactions/year), expanding PPG's UK/European pet insurance footprint and non-insurance pet health services.

Buyers
Pinnacle Pet Group
Targets
Crum & Forster Pet Insurance Group (UK operations), Pet Protect, VioVet
Sellers
Crum & Forster Pet Insurance Group
Platforms
Pinnacle Pet Group
Industry
Insurance
Location
United Kingdom
Transaction Type
Addon

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