Zuora Acquires Sub(x)
June 18, 2024
Zuora, Inc. announced it will acquire Sub(x), an AI solution for digital publishers and media companies, to integrate AI-powered paywall and subscriber intelligence into Zuora’s monetization suite and Zephr product. The acquisition, expected to close by Zuora’s fiscal Q3 2025 subject to customary approvals, expands Zuora’s capabilities in subscriber acquisition and retention through reinforcement-learning-driven offer optimization.
- Buyers
- Zuora, Inc.
- Targets
- Sub(x)
- Industry
- AI & Machine Learning
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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