Zuora Acquires Sub(x)

June 18, 2024

Zuora, Inc. announced it will acquire Sub(x), an AI solution for digital publishers and media companies, to integrate AI-powered paywall and subscriber intelligence into Zuora’s monetization suite and Zephr product. The acquisition, expected to close by Zuora’s fiscal Q3 2025 subject to customary approvals, expands Zuora’s capabilities in subscriber acquisition and retention through reinforcement-learning-driven offer optimization.

Buyers
Zuora, Inc.
Targets
Sub(x)
Location
England, United Kingdom
Transaction Type
Buyout

Explore More

Related Acquisitions

Track M&A activity that matters to you

Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.