Structured Acquires Loop.Club to Add CRO Capabilities

Loop Acquires Moorecroft Systems

October 11, 2024

IT Services

Loop, an SCI company based in Augusta, Georgia, has acquired Moorecroft Systems, an Alpharetta-based IT staffing and consulting firm. The deal closed Oct. 11; terms were not disclosed and the acquisition was driven by Moorecroft's founder retirement and the strategic fit to expand Loop's IT staffing and ERP consulting capabilities.

Brainlabs Acquires User Conversion

March 2, 2021

Marketing & Advertising

London-headquartered marketing agency Brainlabs, a Livingbridge-backed portfolio company, has acquired Manchester-based conversion rate optimisation agency User Conversion. The add-on expands Brainlabs' CRO capabilities and cross-sell opportunities across its client base as part of its ongoing M&A-driven growth strategy under Livingbridge ownership.

360Learning Acquires Looop

January 11, 2022

Education

360Learning, the global collaborative learning SaaS provider, has acquired UK-based LMS leader Looop for $20 million in a mix of cash and shares. The acquisition brings Looop's UX-focused, automation-first learning management system and its enterprise customer base (including Klarna, Monzo, Financial Times and ASOS) into 360Learning to accelerate product capabilities and increase penetration in the UK and other markets.

Mixpanel Acquires DoubleLoop

October 7, 2025

Data & Analytics

Mixpanel has acquired DoubleLoop, an AI-driven value-frameworks startup, to integrate DoubleLoop’s capability for mapping product metrics to business outcomes into Mixpanel’s Metric Trees and analytics platform. The acquisition strengthens Mixpanel’s AI-enabled product analytics offering, enabling product and marketing teams to connect product work directly to revenue and other business KPIs.

CapStone Holdings Acquires Structurely

January 6, 2026

AI & Machine Learning

CapStone Holdings has acquired Structurely, an AI-powered sales engagement platform that automates early-stage revenue conversations for real estate and mortgage organizations. The acquisition positions Structurely for accelerated product development, deeper partnerships, and scaled operations under CapStone’s ownership while leveraging Structurely’s large conversational dataset and AI capabilities.

Clari Acquires Groove to Add Sales Engagement to Its Revenue Platform

August 14, 2023

Cloud & SaaS

Clari has acquired Groove, a market-leading sales engagement platform, and will integrate Groove’s workflow automation and AI-driven engagement capabilities into Clari’s AI-powered Revenue Platform. Groove co-founders Chris Rothstein and Austin Wang will join Clari to lead the Groove product line as the combined offering aims to give revenue teams end-to-end visibility, execution, and improved forecasting.