IntouchCX Acquires WebPurify

Purgo (Wincove) Acquires Puroflux from Montage Partners

September 10, 2025

Manufacturing

Purgo Holdings, a portfolio company of Wincove Private Holdings, has acquired Puroflux Corporation, a Simi Valley-based designer and manufacturer of industrial and commercial water filtration and control systems. The transaction represents an add-on to Purgo's water platform and follows Montage Partners' investment in Puroflux in 2018 to support founder succession and growth.

BRANDED Group Acquires Puracy

October 6, 2021

Consumer Products

BRANDED Group has completed the full acquisition of Puracy, a plant-based household cleaning and personal care brand founded in 2013. The deal pairs Puracy's natural-product portfolio and founder team with BRANDED's e-commerce infrastructure and resources to accelerate brand growth and global expansion.

IgniteTech Acquires Certain Assets of BryterCX

January 27, 2022

Software

IgniteTech has signed a definitive agreement to acquire certain assets of BryterCX, a provider of AI-driven customer journey and CX analytics. The acquisition will fold BryterCX's Journey Intelligence platform into IgniteTech's Customer Experience Management suite to expand its CX capabilities and offer the technology through IgniteTech's subscription licensing program.

Puration, Inc. Acquires CBD Sun Care Product Business

June 4, 2020

Consumer Products

Puration, Inc. (PURA) announced the acquisition of a CBD-infused sun care product business as part of a broader campaign to acquire CBD-infused beverage, edible and topical brands. The deal expands PURA's consumer product portfolio and leverages its licensed cannabis extraction technology to enter the estimated $8.5 billion global sun care market.

Webflow Acquires Intellimize

April 19, 2024

Cloud & SaaS

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

Ruby Acquires Pure Chat

October 6, 2020

Cloud & SaaS

Ruby, the Portland-based provider of live virtual receptionist and chat services, has acquired Pure Chat, a Scottsdale-based live website chat and conversational AI provider. The deal integrates Pure Chat's self-chat software and Artibot AI into Ruby's 24/7 customer engagement platform to expand chat capabilities and deliver a seamless omnichannel experience for small businesses.