Advertising Specialty Institute Acquires Promo-Focused Events and Media Portfolio from PRINTING United Alliance
April 30, 2024
The Advertising Specialty Institute (ASI) has acquired PRINTING United Alliance’s promo-focused events and media portfolio, including the Power Meetings hosted-buyer events and the Print & Promo Marketing media brand. The deal creates a strategic partnership between ASI and the Alliance to enable co-marketing, joint education and expanded resources for members across the promo and printing sectors.
- Buyers
- Advertising Specialty Institute (ASI)
- Targets
- PRINTING United Alliance – Power Meetings events and Print & Promo Marketing media portfolio
- Sellers
- PRINTING United Alliance
- Industry
- Marketing & Advertising
- Location
- Pennsylvania, United States
- Transaction Type
- Divestiture
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