Bond (Bond Brand Loyalty) Acquires Armadillo

November 11, 2025

Bond, the customer-intelligence driven engagement company backed by Mountaingate Capital, has acquired UK-based CRM and relationship marketing agency Armadillo. The deal strengthens Bond's CRM, personalization and loyalty capabilities and expands its international footprint across North America and Europe.

Buyers
Bond (Bond Brand Loyalty), Mountaingate Capital
Targets
Armadillo
Platforms
Bond (Bond Brand Loyalty)
Location
United Kingdom
Transaction Type
Addon

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