Champlain Capital Acquires iPROMOTEu from Align Capital Partners

Cohere Capital Makes Strategic Growth Investment in iPromote

July 20, 2021

Marketing & Advertising

Cohere Capital, a Boston-based private equity firm, made a strategic growth investment in iPromote, an omni-channel digital advertising platform based in San Luis Obispo, California. The capital will support product enhancements and deeper penetration of the underserved SMB digital advertising market through additional channel and agency partnerships.

iPROMOTEu Acquires AIA Corporation

September 19, 2024

Marketing & Advertising

iPROMOTEu has acquired fellow Counselor Top 40 promotional-products distributor AIA Corporation. The deal combines two large distributor networks (combined 2023 revenue of $365 million) and will have AIA operate as a division of iPROMOTEu, with AIA CEO Nancy Schmidt remaining on as an advisor during the transition.

ZMC and Hauser Private Equity Invest in Wpromote

October 26, 2022

Marketing & Advertising

Affiliates of private equity firm ZMC, with co-investor Hauser Private Equity, have made a strategic investment in digital marketing agency Wpromote to accelerate growth and expand its technology and product offerings. Wpromote, a Shamrock Capital portfolio company based in El Segundo, California, will leverage the partnership to scale its Polaris platform and pursue organic and acquisitive expansion; terms were not disclosed.

Wpromote Acquires Growth Pilots

August 1, 2019

Marketing & Advertising

Wpromote acquired Growth Pilots, a San Francisco-based paid media marketing agency, in a deal that closed August 1, 2019. The acquisition expands Wpromote’s paid-media capabilities and West Coast presence and increases the combined team to nearly 450 employees.

Champlain Capital Partners Acquires Agam Group, Ltd.; Brookside Provides Financing

January 7, 2025

Manufacturing

Champlain Capital Partners has acquired Agam Group, Ltd., a turnkey manufacturer of adaptable structures for trade shows, events and retail interiors headquartered in Elkridge, Maryland. Brookside Capital Partners provided senior debt and an equity co-investment to support Champlain's acquisition and to back Agam's management team as the company pursues growth.

Stran & Company Acquires GAP Promotions (GAP Promo)

January 26, 2022

Marketing & Advertising

Stran & Company, Inc. (NASDAQ: STRN) signed a definitive agreement to acquire GAP Promotions, LLC (GAP Promo) in an asset purchase expected to close in Q1 2022. GAP Promo, a Gloucester, Massachusetts-based full-service promotions agency that generated $7.4 million in sales in 2020, will be led post-close by founder Gayle Piraino and all current employees will be retained. The deal expands Stran's promotional products, point-of-sale/display capabilities and its reach within the beverage and consumer packaged goods end markets.