ZMC and Hauser Private Equity Invest in Wpromote

Cohere Capital Makes Strategic Growth Investment in iPromote

July 20, 2021

Marketing & Advertising

Cohere Capital, a Boston-based private equity firm, made a strategic growth investment in iPromote, an omni-channel digital advertising platform based in San Luis Obispo, California. The capital will support product enhancements and deeper penetration of the underserved SMB digital advertising market through additional channel and agency partnerships.

Champlain Capital Acquires iPROMOTEu from Align Capital Partners

January 13, 2023

Marketing & Advertising

Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.

Wpromote Acquires Growth Pilots

August 1, 2019

Marketing & Advertising

Wpromote acquired Growth Pilots, a San Francisco-based paid media marketing agency, in a deal that closed August 1, 2019. The acquisition expands Wpromote’s paid-media capabilities and West Coast presence and increases the combined team to nearly 450 employees.

Wpromote Acquires Metric Digital

March 1, 2020

Marketing & Advertising

Wpromote, an independent digital marketing agency headquartered in El Segundo, California, acquired Metric Digital, a New York–based performance marketing agency, in a deal that closed March 1, 2020. The acquisition expands Wpromote's East Coast footprint and strengthens its direct-to-consumer (DTC) performance marketing capabilities, bringing Metric Digital's paid social, paid search, email, and performance creative expertise into the Wpromote platform.

Waverly Advisors Acquires Select Business Lines from Promus Holdings

December 8, 2025

Financial Services

Waverly Advisors has acquired certain business lines from Chicago-based Promus Holdings, adding approximately $3.1 billion of AUM and expanding Waverly's private equity, real estate, and multi-family office capabilities. The deal closed November 14, 2025; financial and legal terms were not disclosed, and Waverly formed a new subsidiary, Promus Capital Management, to operate the acquired strategies.

Wpromote Acquires Giant Spoon to Form Wpromote x Giant Spoon

December 8, 2025

Marketing & Advertising

Wpromote has acquired Cannes Lions–winning creative agency Giant Spoon to form a combined agency, Wpromote x Giant Spoon, blending creative, experiential, data, and full-funnel performance capabilities. The transaction was supported by Wpromote's private equity partner ZMC; Wpromote CEO Andrea Bendzick will lead the combined agency while Giant Spoon's co-founders join the executive leadership team.