Wpromote Acquires Giant Spoon to Form Wpromote x Giant Spoon

ZMC and Hauser Private Equity Invest in Wpromote

October 26, 2022

Marketing & Advertising

Affiliates of private equity firm ZMC, with co-investor Hauser Private Equity, have made a strategic investment in digital marketing agency Wpromote to accelerate growth and expand its technology and product offerings. Wpromote, a Shamrock Capital portfolio company based in El Segundo, California, will leverage the partnership to scale its Polaris platform and pursue organic and acquisitive expansion; terms were not disclosed.

AE Live Acquires Silver Spoon

July 25, 2023

Media & Entertainment

AE Live has acquired Silver Spoon, a New York-based specialist in real-time virtual production built on Unreal Engine, to bolster its US broadcast capabilities and expand its global creative offerings. The deal integrates Silver Spoon’s XR, LED stage and real-time content expertise into AE Live’s portfolio as the group pushes further into the US broadcast and advertising markets.

Bending Spoons Acquires Meetup

January 24, 2024

Software

Italian technology company Bending Spoons has completed the acquisition of U.S.-based community platform Meetup, which has more than 60 million registered members worldwide. Bending Spoons said it will leverage its technology and product expertise to accelerate Meetup's international expansion, grow membership, and improve organizer experience; Meetup CEO David Siegel will serve as an advisor following the transaction.

Bending Spoons Acquires Issuu

July 19, 2024

Cloud & SaaS

Italian technology company Bending Spoons has completed the acquisition of Issuu, the Palo Alto–headquartered digital publishing platform. Bending Spoons said it will leverage its platform technologies and expertise to expand Issuu's reach and product capabilities; Issuu counts more than one million creators and marketers and reported ~100 million unique users per month.

Cohere Capital Makes Strategic Growth Investment in iPromote

July 20, 2021

Marketing & Advertising

Cohere Capital, a Boston-based private equity firm, made a strategic growth investment in iPromote, an omni-channel digital advertising platform based in San Luis Obispo, California. The capital will support product enhancements and deeper penetration of the underserved SMB digital advertising market through additional channel and agency partnerships.

Champlain Capital Acquires iPROMOTEu from Align Capital Partners

January 13, 2023

Marketing & Advertising

Champlain Capital has acquired iPROMOTEu, a Wayland, Massachusetts-based provider of tech-enabled back-office, sourcing and sales/marketing services to independent promotional-products distributors. Brookside Capital Partners provided senior debt and a preferred equity co-investment to support the transaction alongside co-investors Honeywell, RGA, NorthCreek Mezzanine and iPROMOTEu management; Align Capital Partners was the selling sponsor.