Her Campus Media Acquires Zfluence

October 26, 2023

Her Campus Media has acquired Zfluence, a Gen Z influencer marketing platform founded by Ava McDonald. The acquisition adds Zfluence's community of Gen Z creators and proprietary matching technology to Her Campus Media's portfolio, expanding its influencer marketing capabilities for brands targeting college-aged and Gen Z audiences.

Buyers
Her Campus Media
Targets
Zfluence
Location
Texas, United States
Transaction Type
Buyout

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