HealthCentral Acquires Medfluencers

WebMD Health Corp Acquires MNG Health

July 28, 2022

Healthcare Services

WebMD Health Corp., through its Medscape platform, acquired MNG Health, a provider of technology-enabled marketing solutions for life sciences brands. The deal expands Medscape's capabilities in virtual events, pharmaceutical sales-rep enablement, and omnichannel digital marketing; terms were not disclosed and MNG will operate as an independent Medscape subsidiary.

Flipp Acquires MEDIA Central Group to Create Global Leader in Drive-to-Store Marketing

September 19, 2024

Marketing & Advertising

Flipp Operations Inc. has completed a transaction to combine with MEDIA Central Group, creating a global leader in drive-to-store marketing that will serve thousands of retailers and brands across 27 markets and reach over 400 million households. The new ownership is led by Truelink Capital with Insight Ventures, Bregal Unternehmerkapital and Highland Europe as key partners; funds advised by Bregal Unternehmerkapital sold their majority stake in MEDIA Central.

NeoReach Acquires Influencers.com

December 3, 2024

Marketing & Advertising

NeoReach acquired Influencers.com and announced a strategic partnership with Blueberry AI to build a unified, AI-enabled suite of creator tools aimed at improving content management and monetization for creators. The move consolidates the Influencers.com domain into NeoReach’s platform to expand capabilities and drive creator monetization under a single brand.

Health Union Acquires Adfire Health

September 10, 2024

Healthcare Services

Health Union has acquired Adfire Health, a healthcare-professional (HCP) data and digital engagement company, to expand its capabilities in HCP marketing and integrate Adfire's first-party HCP identity graph with Health Union's patient data. The acquisition will create combined patient and HCP datasets to enable integrated, omnichannel media planning and expanded programmatic and digital marketing solutions for pharmaceutical and life sciences clients.

Centauri Health Solutions Acquires MedAllies

April 24, 2025

Healthcare Services

Centauri Health Solutions, a Phoenix-based health information technology company, has acquired MedAllies, a New York-based Health Information Service Provider (HISP) and Qualified Health Information Network (QHIN). The deal expands Centauri's clinical exchange network by adding MedAllies' connectivity, messaging and record-location capabilities and brings access to more than 1,000 hospitals, 5,000 ambulatory organizations and 125,000 healthcare providers.

Formedics Acquires AMC Media Group

August 28, 2024

Media & Entertainment

Formedics, an HCP community and engagement platform based in Basking Ridge, New Jersey, has acquired AMC Media Group to expand its portfolio of digital properties, medical association partnerships, and KOL communities. The deal increases Formedics' verified HCP reach by more than 60% to 1.5 million clinicians, incorporates AMC's live-event and social tools, and brings AMC employees into Formedics' operations to broaden content, peer-to-peer learning, and AI/ML-driven engagement capabilities.