Beyond Inc. Acquires Zulily Brand Assets
March 7, 2024
Beyond Inc. (the parent of Overstock and Bed Bath & Beyond) purchased Zulily's intellectual property and brand assets for $4.5 million in cash, excluding liabilities. The assets include the website, domains, trademarks, customer database and social accounts; Beyond says the acquisition strengthens its off-price retail positioning and the new Zulily site is expected to be functional by the end of Q2.
- Buyers
- Beyond Inc.
- Targets
- Zulily
- Industry
- E-Commerce
- Location
- Washington, United States
- Transaction Type
- Buyout
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