Sentinel Capital Partners Acquires High Bar Brands

High Bar Brands Acquires Dieter's Accessories

May 17, 2023

Manufacturing

High Bar Brands, a portfolio company backed by Heartwood Partners, acquired Dieter's Accessories, a Canadian manufacturer of aftermarket and OEM heavy-duty truck parts and stainless-steel accessories. The deal adds manufacturing capability and a complementary brand to High Bar's platform, supporting cross-selling and growth across Canada and the United States.

High Bar Brands Acquires Viking Sales, Inc.

August 25, 2022

Manufacturing

High Bar Brands, a commercial-vehicle products platform, has acquired Viking Sales, Inc., a Brighton, Michigan-based manufacturer of rubber and polyethylene mud flaps serving OEM and aftermarket channels. The deal (announced August 2022) brings Viking's ISO-9001 certified manufacturing, OEM relationships, and proprietary mud-flap technologies into the High Bar Brands portfolio with support from Heartwood Partners; Hart Marx Advisors acted as buy-side advisor.

High Bar Brands Acquires BettsHD from Betts Company

September 5, 2024

Manufacturing

High Bar Brands (HBB) has acquired BettsHD, a division of the 156-year-old Betts Company based in Fresno, California. The BettsHD product lines (including metal fenders and mud flap hangers) will retain the BettsHD brand, with Betts Company continuing to operate its other divisions while Bill Betts remains invested in the BettsHD business under HBB.

Sentinel Capital Partners Acquires L2 Brands

November 16, 2022

Consumer Products

Sentinel Capital Partners has acquired L2 Brands, a designer, manufacturer and marketer of custom apparel and headwear serving the collegiate, destination/leisure and corporate markets. The purchase expands Sentinel’s branded consumer products platform and supports growth of L2’s integrated design-to-shipment manufacturing capabilities, which include facilities in Hanover, Pennsylvania and San Salvador, El Salvador. Financial terms were not disclosed.

Sentinel Capital Partners Acquires SmartSign

September 8, 2022

E-Commerce

Sentinel Capital Partners has acquired SmartSign, an e-commerce leader in customizable signs, labels, and tags headquartered in Brooklyn, New York. Sentinel partnered with SmartSign's management team and incumbent investor Norwest (Norwest Venture Partners) to support SmartSign's continued organic and acquisitive growth; terms were not disclosed.

HighBar Partners Acquires SilkRoad Technology

September 16, 2021

Cloud & SaaS

HighBar Partners has acquired SilkRoad Technology and provided additional growth equity financing to accelerate development of SilkRoad’s SaaS talent-management platform. Existing investors Foundation Capital and Two Sigma Ventures are participating in the financing; debt financing for the transaction was provided by Bridge Bank.