High Bar Brands Acquires Viking Sales, Inc.
August 25, 2022
High Bar Brands, a commercial-vehicle products platform, has acquired Viking Sales, Inc., a Brighton, Michigan-based manufacturer of rubber and polyethylene mud flaps serving OEM and aftermarket channels. The deal (announced August 2022) brings Viking's ISO-9001 certified manufacturing, OEM relationships, and proprietary mud-flap technologies into the High Bar Brands portfolio with support from Heartwood Partners; Hart Marx Advisors acted as buy-side advisor.
- Buyers
- High Bar Brands, LLC, Heartwood Partners
- Targets
- Viking Sales, Inc.
- Sellers
- Gary Kramer, Kathi Kramer, Elizabeth Spitler
- Platforms
- High Bar Brands, LLC
- Industry
- Manufacturing
- Location
- Michigan, United States
- Transaction Type
- Addon
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