Rougj Group and Lifestyle Fund launch Rebeya, beauty brand by Belén Rodriguez

May 23, 2024

Rougj, a portfolio company of Lifestyle Fund (managed by Quadrivio & Pambianco), has launched and invested as main shareholder in Rebeya, a new beauty brand co-founded with Argentine celebrity Belén Rodriguez and media agency Freeda. The brand will initially focus on make-up sold via its own e-commerce and selective premium retailers, later expanding into pharmacies and additional personal-care lines, supported by Rougj's product know‑how and financial backing from the Lifestyle Fund.

Buyers
Rougj, Lifestyle Fund (managed by Quadrivio & Pambianco)
Targets
Rebeya
Platforms
Rougj
Location
Friuli-Venezia Giulia, Italy
Transaction Type
Addon

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