Rougj Group and Lifestyle Fund launch Rebeya, beauty brand by Belén Rodriguez
May 23, 2024
Rougj, a portfolio company of Lifestyle Fund (managed by Quadrivio & Pambianco), has launched and invested as main shareholder in Rebeya, a new beauty brand co-founded with Argentine celebrity Belén Rodriguez and media agency Freeda. The brand will initially focus on make-up sold via its own e-commerce and selective premium retailers, later expanding into pharmacies and additional personal-care lines, supported by Rougj's product know‑how and financial backing from the Lifestyle Fund.
- Buyers
- Rougj, Lifestyle Fund (managed by Quadrivio & Pambianco)
- Targets
- Rebeya
- Platforms
- Rougj
- Industry
- Consumer Products
- Location
- Friuli-Venezia Giulia, Italy
- Transaction Type
- Addon
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