Booyah Advertising Acquires FiveFifty

Shamrock Capital Acquires Bayard Advertising

January 27, 2021

Marketing & Advertising

Los Angeles-based Shamrock Capital has acquired Bayard Advertising, a nearly 100-year-old, family-owned recruitment marketing agency. The acquisition will support Bayard's growth and expansion of its recruitment marketing, employer branding, programmatic media and analytics capabilities; terms were not disclosed.

Barrington Media Group Acquires Five Mill

June 1, 2021

Marketing & Advertising

Barrington Media Group has acquired Five Mill, a San Francisco–based digital marketing agency known for enterprise search engine marketing and AI-driven bidding technology. The deal expands Barrington's paid-search and social media capabilities as it integrates Five Mill's leadership team into its executive ranks.

Peak Seven Acquires Bigfoot Web

March 14, 2022

Marketing & Advertising

Peak Seven, a Boca Raton full-service ad agency, has acquired Bigfoot Web, a Denver-based digital development and advertising agency. The acquisition expands Peak Seven's geographic reach to the western United States, broadens its service offering (branding, video production, stronger digital marketing and development), and will add jobs in both Denver and Boca Raton.

Billups Acquires Ads on Top

February 15, 2022

Cloud & SaaS

Billups acquired Ads on Top, an API-first ad server and supply-side platform (SSP) for digital out-of-home (DOOH), to accelerate its technology and programmatic capabilities in the OOH marketplace. The deal integrates Ads on Top’s Switchboard platform with Billups’ managed services, data attribution and measurement capabilities.

Your Fare Acquires Beyond4

November 11, 2020

Marketing & Advertising

Austin-based Your Fare has acquired Beyond4, a digital marketing and guest communication platform, to expand its suite of restaurant-focused tools. The acquisition brings Beyond4's email, SMS and direct-mail marketing capabilities into Your Fare's online-ordering and delivery management platform to provide restaurants with a single point of contact for ordering and multi-channel marketing services.

Diabsolut Acquires Foundry52

February 2, 2021

Consulting

Montreal-based Diabsolut has acquired Foundry52, a Salesforce-focused consulting firm that specializes in Revenue Cloud, CPQ, Billing and FinancialForce ERP implementations. The deal expands Diabsolut's Salesforce delivery capabilities (including Field Service and FinancialForce expertise) to better serve customers across North America and strengthens its end-to-end 'campaign to cash' offering.