Amuze Acquires Ferris Music Service (Mainely ATMs)

Surge Private Equity Acquires Bar Partners, Merges It with Portfolio Company Amuze Products

April 26, 2022

Media & Entertainment

Surge Private Equity invested in Bar Partners, a vending and amusement operator for bars, nightclubs, theaters and other entertainment venues, and merged it with its existing portfolio company Amuze Products. The transaction, financed with debt from Woodforest National Bank and led legally by BakerHostetler, valued the deal at around $50 million and combines complementary product lines and customer footprints across all 50 U.S. states.

Surge Private Equity and CrowdOut Capital Acquire Amuze Products, Inc.

July 30, 2021

Manufacturing

Surge Private Equity LLC and CrowdOut Capital LLC acquired Amuze Products, Inc., a Dallas-based operator and manufacturer of proprietary electronic massage chairs and hurricane simulators. The transaction positions the buyers to scale Amuze’s placement, service and telemetry capabilities across its existing customer channels including trampoline parks, amusement parks and truck stops.

Amuze Products Acquires Pipeline Games

July 1, 2023

Media & Entertainment

Amuze Products, in partnership with Bar Partners and owner Surge Private Equity (operating as Surge Amuze Holdings), has acquired Pipeline Games, a developer of arcade and prize games for entertainment venues. The acquisition was financed with an expansion facility from Bluehenge Capital Partners alongside existing senior lenders, and Pipeline Games will operate as a subsidiary of Surge Amuze Holdings to expand product offerings and accelerate growth in the amusement industry.

Surge Private Equity Invests in Amuze Products II

July 6, 2022

Retail

Surge Private Equity has closed an investment in Amuze Products II, a Dallas-based operator of proprietary massage chairs and hurricane simulators that places equipment in trampoline parks, amusement parks and truck stops. Debt financing for the deal was provided by CrowdOut Capital; Amuze founder Phillip Brothers will retain equity and remain CEO while Surge provides growth capital and supports future add-on acquisitions and product line expansion.

Bar Partners (Amuze) Acquires Gardner Games

August 21, 2023

Media & Entertainment

Bar Partners, an Amuze company, has acquired west-coast route operator Gardner Games to expand Amuze's amusement route portfolio and western U.S. presence. The deal brings Gardner Games' card-reader technology and route footprint into the Amuze/Bar Partners platform as an add-on acquisition.

United Gaming Acquires Assets of Elite Amusement, Inc.

December 15, 2020

Media & Entertainment

United Gaming LLC, the largest operator of coin-operated amusement machines (COAMs) in Georgia, acquired the assets and team of Elite Amusement, Inc. The transaction was announced alongside a new $250 million senior secured multi-draw credit facility to support United Gaming's consolidation and expansion plans.