Surge Private Equity Acquires Bar Partners, Merges It with Portfolio Company Amuze Products

Surge Private Equity Invests in Amuze Products II

July 6, 2022

Retail

Surge Private Equity has closed an investment in Amuze Products II, a Dallas-based operator of proprietary massage chairs and hurricane simulators that places equipment in trampoline parks, amusement parks and truck stops. Debt financing for the deal was provided by CrowdOut Capital; Amuze founder Phillip Brothers will retain equity and remain CEO while Surge provides growth capital and supports future add-on acquisitions and product line expansion.

Surge Private Equity and CrowdOut Capital Acquire Amuze Products, Inc.

July 30, 2021

Manufacturing

Surge Private Equity LLC and CrowdOut Capital LLC acquired Amuze Products, Inc., a Dallas-based operator and manufacturer of proprietary electronic massage chairs and hurricane simulators. The transaction positions the buyers to scale Amuze’s placement, service and telemetry capabilities across its existing customer channels including trampoline parks, amusement parks and truck stops.

Amuze Products Acquires Pipeline Games

July 1, 2023

Media & Entertainment

Amuze Products, in partnership with Bar Partners and owner Surge Private Equity (operating as Surge Amuze Holdings), has acquired Pipeline Games, a developer of arcade and prize games for entertainment venues. The acquisition was financed with an expansion facility from Bluehenge Capital Partners alongside existing senior lenders, and Pipeline Games will operate as a subsidiary of Surge Amuze Holdings to expand product offerings and accelerate growth in the amusement industry.

Bar Partners (Amuze) Acquires Gardner Games

August 21, 2023

Media & Entertainment

Bar Partners, an Amuze company, has acquired west-coast route operator Gardner Games to expand Amuze's amusement route portfolio and western U.S. presence. The deal brings Gardner Games' card-reader technology and route footprint into the Amuze/Bar Partners platform as an add-on acquisition.

Surge Private Equity Invests in Coastal Amusements

December 8, 2023

Manufacturing

Dallas-based Surge Private Equity closed a majority investment in Coastal Amusements, Inc., a Lakewood, New Jersey designer, manufacturer and importer of coin-operated ticket and prize redemption games. NorthCoast Mezzanine and Minnesota Bank & Trust provided financing for the transaction, with BakerHostetler and Moss Adams advising and CoView Capital acting as Coastal's advisor. Surge said the partnership will support product development, growth initiatives and continued management continuity (founders Sal and Lenny will remain with the company).

Amuze Acquires Ferris Music Service (Mainely ATMs)

October 25, 2024

Media & Entertainment

Amuze, a national arcade and amusement solutions company backed by Surge Private Equity, has acquired Ferris Music Service, Inc. and its ATM division Mainely ATMs to strengthen its presence in Maine. The acquisition—financed by WhiteHorse Capital—adds Ferris's more than 1,200 amusement games and 240 ATMs to Amuze's network and will be integrated with Amuze's operating brands including Bar Partners.