Surge Private Equity and CrowdOut Capital Acquire Amuze Products, Inc.

Surge Private Equity Invests in Amuze Products II

July 6, 2022

Retail

Surge Private Equity has closed an investment in Amuze Products II, a Dallas-based operator of proprietary massage chairs and hurricane simulators that places equipment in trampoline parks, amusement parks and truck stops. Debt financing for the deal was provided by CrowdOut Capital; Amuze founder Phillip Brothers will retain equity and remain CEO while Surge provides growth capital and supports future add-on acquisitions and product line expansion.

Surge Private Equity Acquires Bar Partners, Merges It with Portfolio Company Amuze Products

April 26, 2022

Media & Entertainment

Surge Private Equity invested in Bar Partners, a vending and amusement operator for bars, nightclubs, theaters and other entertainment venues, and merged it with its existing portfolio company Amuze Products. The transaction, financed with debt from Woodforest National Bank and led legally by BakerHostetler, valued the deal at around $50 million and combines complementary product lines and customer footprints across all 50 U.S. states.

Amuze Products Acquires Pipeline Games

July 1, 2023

Media & Entertainment

Amuze Products, in partnership with Bar Partners and owner Surge Private Equity (operating as Surge Amuze Holdings), has acquired Pipeline Games, a developer of arcade and prize games for entertainment venues. The acquisition was financed with an expansion facility from Bluehenge Capital Partners alongside existing senior lenders, and Pipeline Games will operate as a subsidiary of Surge Amuze Holdings to expand product offerings and accelerate growth in the amusement industry.

Surge Private Equity Invests in Coastal Amusements

December 8, 2023

Manufacturing

Dallas-based Surge Private Equity closed a majority investment in Coastal Amusements, Inc., a Lakewood, New Jersey designer, manufacturer and importer of coin-operated ticket and prize redemption games. NorthCoast Mezzanine and Minnesota Bank & Trust provided financing for the transaction, with BakerHostetler and Moss Adams advising and CoView Capital acting as Coastal's advisor. Surge said the partnership will support product development, growth initiatives and continued management continuity (founders Sal and Lenny will remain with the company).

Amuze Acquires Ferris Music Service (Mainely ATMs)

October 25, 2024

Media & Entertainment

Amuze, a national arcade and amusement solutions company backed by Surge Private Equity, has acquired Ferris Music Service, Inc. and its ATM division Mainely ATMs to strengthen its presence in Maine. The acquisition—financed by WhiteHorse Capital—adds Ferris's more than 1,200 amusement games and 240 ATMs to Amuze's network and will be integrated with Amuze's operating brands including Bar Partners.

Surge Private Equity Invests in Contractor Connect LLC

September 23, 2021

Marketing & Advertising

Dallas-based Surge Private Equity has closed an investment in Contractor Connect LLC, a B2B lead-generation and live-transfer platform serving the home improvement and remodeling market. The deal (Surge's 10th platform) includes debt financing from Modern Bank and Assurance Mezzanine Fund; founder Joseph Powless will remain as an owner and partner while Surge plans to scale into new verticals such as HVAC and solar.