Surge Private Equity Invests in Coastal Amusements

Surge Private Equity and CrowdOut Capital Acquire Amuze Products, Inc.

July 30, 2021

Manufacturing

Surge Private Equity LLC and CrowdOut Capital LLC acquired Amuze Products, Inc., a Dallas-based operator and manufacturer of proprietary electronic massage chairs and hurricane simulators. The transaction positions the buyers to scale Amuze’s placement, service and telemetry capabilities across its existing customer channels including trampoline parks, amusement parks and truck stops.

Surge Private Equity Acquires Bar Partners, Merges It with Portfolio Company Amuze Products

April 26, 2022

Media & Entertainment

Surge Private Equity invested in Bar Partners, a vending and amusement operator for bars, nightclubs, theaters and other entertainment venues, and merged it with its existing portfolio company Amuze Products. The transaction, financed with debt from Woodforest National Bank and led legally by BakerHostetler, valued the deal at around $50 million and combines complementary product lines and customer footprints across all 50 U.S. states.

Surge Private Equity Invests in Amuze Products II

July 6, 2022

Retail

Surge Private Equity has closed an investment in Amuze Products II, a Dallas-based operator of proprietary massage chairs and hurricane simulators that places equipment in trampoline parks, amusement parks and truck stops. Debt financing for the deal was provided by CrowdOut Capital; Amuze founder Phillip Brothers will retain equity and remain CEO while Surge provides growth capital and supports future add-on acquisitions and product line expansion.

Amuze Products Acquires Pipeline Games

July 1, 2023

Media & Entertainment

Amuze Products, in partnership with Bar Partners and owner Surge Private Equity (operating as Surge Amuze Holdings), has acquired Pipeline Games, a developer of arcade and prize games for entertainment venues. The acquisition was financed with an expansion facility from Bluehenge Capital Partners alongside existing senior lenders, and Pipeline Games will operate as a subsidiary of Surge Amuze Holdings to expand product offerings and accelerate growth in the amusement industry.

Surge Private Equity Invests in Contractor Connect LLC

September 23, 2021

Marketing & Advertising

Dallas-based Surge Private Equity has closed an investment in Contractor Connect LLC, a B2B lead-generation and live-transfer platform serving the home improvement and remodeling market. The deal (Surge's 10th platform) includes debt financing from Modern Bank and Assurance Mezzanine Fund; founder Joseph Powless will remain as an owner and partner while Surge plans to scale into new verticals such as HVAC and solar.

Surge Private Equity Invests in RentACoop (RentACoop LLC / Top Manufacturing LLC)

February 1, 2021

E-Commerce

Surge Private Equity has completed an investment in RentACoop LLC and Top Manufacturing LLC (together, RAC), a Maryland-based e‑commerce company that designs and sells proprietary products for backyard chicken and small-animal owners. The founders, Tyler and Diana Phillips, retain equity with Tyler remaining CEO; the deal included debt financing from Eagle Private Capital and Surge intends to scale RAC via logistical improvements, new sales channels and an add-on acquisition campaign.