Phenom Acquires Be Applied

February 10, 2026

Phenom has acquired Be Applied (Applied), an AI-driven cognitive assessment platform, to integrate evidence-based skills and cognitive testing into its applied-AI HR platform. The deal aims to accelerate enterprise-scale skills-first hiring by embedding adaptive, validated assessments into Phenom's talent acquisition and employee development workflows.

Buyers
Phenom
Targets
Be Applied
Location
United Kingdom
Transaction Type
Buyout

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