Amplitude Acquires VoC AI Startup Kraftful

July 15, 2025

Amplitude, Inc. has acquired Kraftful, an AI-native Voice of Customer (VoC) startup, to embed qualitative feedback analysis into Amplitude’s product analytics platform. The deal integrates Kraftful’s proprietary LLM-based feedback analysis to give customers a 360-degree view of user behavior and sentiment, accelerating Amplitude’s AI strategy and product capabilities.

Buyers
Amplitude, Inc.
Targets
Kraftful
Industry
Software
Location
California, United States
Transaction Type
Buyout

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