Sensor Tower Acquires Playliner

Sensor Tower Acquires Video Game Insights

March 18, 2025

Data & Analytics

Sensor Tower has acquired Video Game Insights to expand its gaming intelligence capabilities into PC and console platforms. The deal adds Video Game Insights' Steam, PlayStation, and Xbox data to Sensor Tower's existing mobile and digital market intelligence offerings, enabling broader gaming market coverage for publishers and developers.

Sensor Tower Acquires market intelligence platform data.ai

March 18, 2024

Data & Analytics

Sensor Tower has acquired market intelligence and mobile app analytics provider data.ai for an undisclosed amount, combining the two companies' data assets and product suites to create a broader digital intelligence offering. Bain Capital Credit led financing for the transaction with follow-on investments from Riverwood Capital and Paramark Ventures; the deal is intended to expand Sensor Tower's product capabilities, APAC presence and enterprise customer base.

Sensor Tower Acquires Pathmatics with Growth Investment from Riverwood Capital

May 24, 2021

Data & Analytics

Sensor Tower has acquired marketing intelligence firm Pathmatics, combining Pathmatics' paid digital and social media analytics with Sensor Tower's mobile app and publisher analytics. Riverwood Capital provided a growth investment to support the combined company's expansion of digital and mobile advertising intelligence and global coverage.

Trella Health Acquires PlayMaker Health

January 4, 2022

Healthcare Services

Trella Health has acquired PlayMaker Health to combine Trella's market intelligence and analytics with PlayMaker's mobile-first CRM and EMR referral management capabilities, creating an integrated platform for post-acute providers. The acquisition expands Trella's product capabilities and opens access to adjacent end markets such as home medical equipment (HME) and infusion; Brentwood Capital Advisors served as Trella's financial advisor and Stifel advised PlayMaker.

Sphaira Innovation / PlanetPlay Acquires Playmob

May 14, 2024

Media & Entertainment

Sphaira Innovation AG — through its PlanetPlay initiative — has acquired Playmob, a London-based video games market insights platform, in a deal to combine Playmob’s research capabilities with PlanetPlay’s climate-focused games marketplace. Playmob CEO Jude Ower becomes Chief Strategy Officer of Sphaira UK as the organisations formalise a partnership to scale gaming-driven climate action and research globally.

Trackonomy Acquires InPlay

September 9, 2025

Manufacturing

Trackonomy Systems Inc. has acquired InPlay Inc., a developer of the NanoBeacon BLE System-on-Chip (SoC) designed for smart labels and wireless IoT applications. The acquisition expands Trackonomy's product capabilities and customer base across healthcare, logistics, gaming and other IoT markets while allowing InPlay to continue operating as an independent entity.