McKinney Acquires August United and Tailwind from Audacious Studios

May 12, 2023

McKinney has acquired August United, a top-10 influencer marketing agency, and Tailwind, the performance media arm of Audacious Studios, to bolster its influencer, social and performance marketing capabilities. The deal adds roughly 60 employees, expands McKinney’s presence with a Phoenix office, and strengthens its integrated offering under a single management team and P&L.

Buyers
McKinney
Targets
August United, Tailwind (performance media arm of Audacious Studios)
Sellers
Audacious Studios
Location
Arizona, United States
Transaction Type
Buyout

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