Validity Acquires Litmus

Validity Acquires MailCharts

April 7, 2022

Marketing & Advertising

Validity, a provider of data quality and email marketing solutions, has acquired MailCharts, a campaign-planning platform for ecommerce marketing teams. The acquisition will keep MailCharts as a standalone product while integrating its competitive email intelligence into Validity's Everest platform to expand email marketing and deliverability capabilities for customers.

Pathwire Acquires Email on Acid

June 9, 2021

Cloud & SaaS

Pathwire has acquired Email on Acid to add industry-leading pre-deployment email testing and optimization tools to its email API and marketing product suite. The acquisition expands Pathwire’s end-to-end email capabilities, enabling customers of Mailgun and Mailjet to access instant email testing, content checks, and analytics as part of a more comprehensive ESP offering.

Emailable Acquires DataValidation

July 15, 2021

Cloud & SaaS

Emailable, an email deliverability solutions provider, has acquired DataValidation, a long-running email verification and validation service trusted by more than 170,000 customers. Emailable said it will consolidate infrastructure and platforms to offer combined email validation and deliverability capabilities and accelerate growth; DataValidation's CEO Mike Marian will remain on as an advisor.

DigiCert Acquires Valimail

September 16, 2025

Cybersecurity

DigiCert, backed by Clearlake Capital, Crosspoint Capital and TA Associates, has acquired Valimail, a leading provider of zero trust email authentication and DMARC-as-a-service. The deal adds email authentication capabilities to the DigiCert ONE platform, expands DigiCert into the $4B+ paid DMARC market, and brings Valimail's FedRAMP-authorized, cloud-native solutions and ~92,000 clients under DigiCert's digital trust portfolio.

ActiveCampaign Acquires Postmark and DMARC Digests from Wildbit

May 9, 2022

Cloud & SaaS

ActiveCampaign acquired the Postmark transactional email service and the DMARC Digests email-authentication product from Wildbit. The deal brings transactional messaging and email-authentication capabilities into ActiveCampaign's Customer Experience Automation (CXA) platform to provide unified communications and improved deliverability for customers.

Vi Labs Acquires Motus Consumer Insights

December 12, 2022

Marketing & Advertising

Vi Labs has acquired Motus Consumer Insights to combine Motus's member-acquisition analytics, site selection, and marketing BI capabilities with Vi's AI-powered member engagement and retention platform. The deal creates an end-to-end solution for digital health enterprises to identify high-value prospects, optimize site selection, and drive engagement and lifetime value.