WPP Acquires Fēnom Digital

Wunderman Thompson / WPP Acquires NN4M

March 3, 2021

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired NN4M, a mobile commerce technology and consultancy headquartered in Edinburgh. The acquisition strengthens Wunderman Thompson Commerce's multichannel and mobile commerce capabilities as part of WPP's strategy to build marketing-technology and ecommerce offerings.

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Montreal-Based Commerce Agency Diff

December 8, 2022

Marketing & Advertising

WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.

Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

February 12, 2020

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired XumaK, a Miami-based marketing technology consultancy specializing in Adobe Experience Manager and commerce solutions. The deal (terms undisclosed) expands Wunderman Thompson’s experience technology capability in North America and deepens WPP’s technology offering.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

WPP Acquires InfoSum to Boost AI-Driven Data Offer

April 3, 2025

Data & Analytics

WPP has acquired InfoSum, the data collaboration and privacy-preserving clean room platform, and will place it within GroupM to expand WPP's AI-enabled data and marketing capabilities. InfoSum's CEO Lauren Wetzel will remain in place and also become Chief Solutions Officer for GroupM as WPP integrates InfoSum's federated learning and privacy-safe data network into WPP Open.