WPP Acquires InfoSum to Boost AI-Driven Data Offer

April 3, 2025

WPP has acquired InfoSum, the data collaboration and privacy-preserving clean room platform, and will place it within GroupM to expand WPP's AI-enabled data and marketing capabilities. InfoSum's CEO Lauren Wetzel will remain in place and also become Chief Solutions Officer for GroupM as WPP integrates InfoSum's federated learning and privacy-safe data network into WPP Open.

Buyers
WPP, GroupM
Targets
InfoSum
Industry
Data & Analytics
Location
England, United Kingdom
Transaction Type
Buyout

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