WPP Acquires InfoSum to Boost AI-Driven Data Offer
April 3, 2025
WPP has acquired InfoSum, the data collaboration and privacy-preserving clean room platform, and will place it within GroupM to expand WPP's AI-enabled data and marketing capabilities. InfoSum's CEO Lauren Wetzel will remain in place and also become Chief Solutions Officer for GroupM as WPP integrates InfoSum's federated learning and privacy-safe data network into WPP Open.
- Buyers
- WPP, GroupM
- Targets
- InfoSum
- Industry
- Data & Analytics
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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