WPP Acquires AI Company Satalia

August 23, 2021

WPP has acquired Satalia, a UK-based enterprise AI company that builds machine learning and optimisation solutions and products such as Satalia Workforce and Satalia Delivery. The acquisition will join Satalia with Wunderman Thompson Commerce to strengthen WPP's ecommerce and technology capabilities and position Satalia as a hub of AI expertise across WPP.

Buyers
WPP
Targets
Satalia
Location
England, United Kingdom
Transaction Type
Buyout

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