WPP Acquires Corebiz, a Leading Latin American Ecommerce Agency

WPP Acquires Newcraft

September 1, 2022

Marketing & Advertising

WPP has acquired Newcraft, a Netherlands-based, data-first ecommerce consultancy of about 155 employees, which will join the Wunderman Thompson Commerce & Technology network. The deal strengthens WPP's digital commerce and operational commerce capabilities across retail, FMCG and wholesale end markets in Northern Europe and globally.

WPP Acquires Cloud Commerce Group

November 30, 2021

E-Commerce

WPP has acquired Cloud Commerce Group (CCG), a UK-based multi-channel ecommerce software provider that helps brands market, sell and fulfil across marketplaces such as Amazon, eBay, Etsy and Wayfair. CCG — which employs over 100 people across Europe and powers over £1 billion in annual GMV — will join the Wunderman Thompson Commerce network to strengthen WPP’s commerce and technology capabilities.

Teamcore Acquires Pabis Retail

November 22, 2023

Data & Analytics

Teamcore, a retail execution technology platform, has acquired Pabis Retail, a Mexico City–based retail analytics and BI provider for consumer packaged goods (CPGs). The deal expands Teamcore's analytics and retail execution capabilities and strengthens its presence in Mexico and northern Latin America to better serve CPGs and retailers.

WPP Acquires Village Marketing to Strengthen Creator Economy Capabilities

February 22, 2022

Marketing & Advertising

WPP has acquired Village Marketing, an influencer marketing and creator-economy agency, with Village joining the Wunderman Thompson network. The deal brings Village Marketing's ~150 employees and creator-focused capabilities into WPP to expand its influencer and social-first offerings for major consumer brands.

Volaris Group Acquires iCore Solutions

April 12, 2024

Cloud & SaaS

Volaris Group has acquired iCore Solutions, a Sweden-based SaaS integration platform that simplifies data collection, structuring and analysis for customers. iCore will operate as a separate company within Volaris' software portfolio and will gain access to Volaris' operating toolbox, training and global network to support long-term growth.

WPP Acquires Montreal-Based Commerce Agency Diff

December 8, 2022

Marketing & Advertising

WPP has acquired Diff, a Montreal-based commerce agency of about 115 employees that specializes in Shopify development, front-end design, site optimization and systems integration. Diff will join the Wunderman Thompson global network to strengthen WPP's digital commerce capabilities and expand its partner ecosystem in North America.