RealPage Acquires LeaseLabs
August 1, 2018
RealPage will acquire substantially all of the assets of LeaseLabs for an initial purchase price of approximately $103 million in cash and stock plus an earn‑out of up to $14 million, subject to customary adjustments. The acquisition brings LeaseLabs’ cloud-based digital marketing and lead‑generation capabilities into RealPage’s marketing platform (to be branded the Go Direct Marketing Suite) to expand marketing analytics, content, reputation management and direct lead channels for multifamily operators.
- Buyers
- RealPage
- Targets
- LeaseLabs
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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