RealPage Acquires Rentlytics

RealPage Acquires LeaseLabs

August 1, 2018

Marketing & Advertising

RealPage will acquire substantially all of the assets of LeaseLabs for an initial purchase price of approximately $103 million in cash and stock plus an earn‑out of up to $14 million, subject to customary adjustments. The acquisition brings LeaseLabs’ cloud-based digital marketing and lead‑generation capabilities into RealPage’s marketing platform (to be branded the Go Direct Marketing Suite) to expand marketing analytics, content, reputation management and direct lead channels for multifamily operators.

RealPage Acquires Livble

July 18, 2025

Payments & Fintech

RealPage has acquired Livble, a provider of flexible rent payment solutions, and will integrate Livble into its LOFT resident experience platform and Buildium property management software. The integration will allow residents to split rent into up to four installments per month while RealPage assumes non-payment risk, improving payment flexibility for renters and guaranteed on-time rent and reporting for property managers.

Contentstack Acquires Lytics

January 8, 2025

Cloud & SaaS

Contentstack acquired Lytics, a real-time customer data platform, in a deal that closed in December 2024 to add first‑party data activation, audience insights and profile management to Contentstack's composable DXP. The combination aims to enable real‑time personalization at scale for brands and creates a combined business that the company says includes over 500 customers and more than 500 employees.

RealPage Acquires Buildium

November 6, 2019

Cloud & SaaS

RealPage, Inc. agreed to acquire Buildium LLC for an initial purchase price of $580 million in cash, expanding RealPage’s SMB-focused property management platform. Buildium is a leading SaaS property management solution serving over 17,000 customers and ~2 million units under management, with roughly $50 million in trailing-12-month revenue (expected $60 million run-rate by year-end 2019).

Entrata Acquires Rent Dynamics

July 13, 2023

Cloud & SaaS

Entrata, a multifamily property management operating system, acquired 100% of the equity in Rent Dynamics to integrate RentPlus rent-reporting and resident financial tools into Entrata’s platform. The deal expands Entrata’s resident services capabilities to help renters build credit and provides additional retention and revenue tools for property managers; financial terms were not disclosed.

Thoma Bravo Acquires RealPage

April 22, 2021

Software

Thoma Bravo completed an all-cash acquisition of RealPage, Inc. that valued the company at approximately $10.2 billion including net debt. RealPage shareholders received $88.75 per share, and RealPage will become a privately held company headquartered in Richardson, Texas, continuing to operate under its existing management.