Peloton Equity and Management Launch Journey Health & Lifestyle Brands; Acquire firstSTREET

Journey Health & Lifestyle Acquires LifeWalker Mobility

February 8, 2023

Medical Devices

Journey Health & Lifestyle has acquired LifeWalker Mobility Products, maker and distributor of the UPWalker family of upright walkers. The deal is an add-on to Journey’s PE-backed senior-health platform and was supported with growth capital from Peloton Equity and existing investor Escalate Capital to scale UPWalker through Journey’s marketing, sales and distribution channels.

Peloton Equity Leads Series B Growth Round in Ria Health

March 11, 2025

Healthcare Services

Ria Health, a San Francisco–based telehealth provider of evidence-based alcohol use disorder (AUD) treatment, closed a Series B growth equity round led by Peloton Equity with participation from SV Health Investors, BPEA Private Equity, and SOSV. The funding will be used to scale Ria's clinical model and payor coverage, accelerate sales and marketing, and strengthen its position in the continuum of AUD care; Peloton partner Michael O'Rourke will join Ria's board.

Peloton Equity Leads Growth Investment in OnPoint Healthcare Partners

January 25, 2024

Healthcare Services

Peloton Equity led a growth equity investment in OnPoint Healthcare Partners, with participation from Fort Maitland Capital, to accelerate OnPoint’s product roadmap, sales and marketing, and customer support. OnPoint, an AI-enabled healthcare technology and services provider founded in 2020, will add Peloton partners to its board as it scales its IRIS Cloud platform and RCM/documentation services from its headquarters in Irving, Texas.

Bold Orange Company Acquires Journey 121

July 31, 2024

Marketing & Advertising

Bold Orange Company (a Mountaingate Capital portfolio company) has acquired Journey 121, a SaaS marketing platform that supports multi-location brands with turnkey, personalized marketing programs. The acquisition expands Bold Orange's marketing technology and analytics capabilities, enabling brands and their local distribution networks (franchisees, dealers, affiliates) to deliver hyper-local, personalized promotions—Great Clips is cited as a notable Journey 121 customer.

Peloton Capital Management Invests in Trilogy Financial Services

March 7, 2024

Wealth Management

Peloton Capital Management, a Toronto-based private equity firm, made a strategic minority investment in Trilogy Financial Services, an Irvine, California-based wealth management and financial planning firm. Trilogy's founder Jeff Motske remains majority shareholder and CEO; the capital will be used to accelerate Trilogy's M&A strategy, organic growth, and expand client/advisor services. Concurrently, Trilogy completed acquisitions of Flagship Wealth Management and Horizon Wealth Management, bringing Trilogy to approximately $4.0 billion in AUM.

Boom Cycle and KOBOX Merge to Form United Fitness Brands

April 1, 2021

Healthcare Services

London boutique fitness operators Boom Cycle and KOBOX have merged to form United Fitness Brands, a new holding company chaired by David Lloyd and backed by existing investors including Nectar Capital, Pembroke VCT, Andurand Capital and Prism Equity. The combined group will pursue immediate studio co-locations, rapid organic expansion and further M&A to scale the UK's leading boutique fitness platform; Joe Cohen and Robert and Hilary Rowland will take senior leadership roles in the new business.