Cloudbeds Acquires Whistle

One10 Acquires Whistle

July 16, 2025

Software

One10 LLC has acquired Whistle, a St. Louis–based employee engagement and rewards technology company, integrating Whistle’s technology and team into One10’s incentive and recognition offerings. The deal strengthens One10’s behavioral science, data science and incentive technology capabilities and will keep Whistle employees in St. Louis under One10’s ownership (One10 is PE-backed by Bow River Capital).

Whistle Acquires Vertical Networks

October 3, 2019

Media & Entertainment

Whistle, a New York-based sports and entertainment media company, acquired Santa Monica-based mobile-first content studio Vertical Networks. The deal expands Whistle's mobile- and Snapchat-focused content capabilities and brings Vertical Networks' properties and team into Whistle; Vertical Networks' stockholders (including affiliates of Elisabeth Murdoch and Snap) became stockholders of Whistle.

Health Catalyst Acquires Twistle

June 24, 2021

Healthcare Services

Health Catalyst, Inc. has entered into a definitive agreement to acquire Twistle, Inc., an Albuquerque-based patient engagement SaaS company. The acquisition will combine Twistle's automated patient communication and clinical workflow capabilities with Health Catalyst's cloud-based data and analytics platform to expand capabilities and deliver a comprehensive population health solution.

ELEVEN SPORTS Acquires Team Whistle

March 29, 2021

Media & Entertainment

ELEVEN SPORTS has agreed to acquire New York-based sports media and entertainment company Team Whistle, expanding ELEVEN's operations into North America and strengthening its global content and distribution capabilities. The deal (subject to HSR approval) combines ELEVEN's streaming and live-sports assets with Team Whistle's social-first original content and creator network to accelerate growth and create a global sports media destination.

Tractive Acquires Whistle from Mars Petcare

July 28, 2025

Veterinary

Tractive, the Austria‑based leader in GPS tracking and pet health insights, has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. The acquisition expands Tractive’s U.S. footprint, scales its customer base, and brings Whistle’s wellness and tracking technology into Tractive’s global platform.

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.