One10 Acquires Whistle

ELEVEN SPORTS Acquires Team Whistle

March 29, 2021

Media & Entertainment

ELEVEN SPORTS has agreed to acquire New York-based sports media and entertainment company Team Whistle, expanding ELEVEN's operations into North America and strengthening its global content and distribution capabilities. The deal (subject to HSR approval) combines ELEVEN's streaming and live-sports assets with Team Whistle's social-first original content and creator network to accelerate growth and create a global sports media destination.

Cloudbeds Acquires Whistle

June 27, 2022

Cloud & SaaS

Cloudbeds, the San Diego–based hospitality management platform, has acquired Whistle, a guest engagement and messaging software provider. The acquisition will integrate Whistle’s guest communication capabilities into Cloudbeds’ platform to reduce friction across the guest journey and expand Cloudbeds’ guest engagement offerings for hoteliers.

Tractive Acquires Whistle from Mars Petcare

July 28, 2025

Veterinary

Tractive, the Austria‑based leader in GPS tracking and pet health insights, has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. The acquisition expands Tractive’s U.S. footprint, scales its customer base, and brings Whistle’s wellness and tracking technology into Tractive’s global platform.

Bow River Capital Makes Strategic Investment in One10

June 13, 2022

Marketing & Advertising

Denver-based private equity firm Bow River Capital has completed a strategic growth investment in One10 LLC, a Minneapolis-based provider of incentives, recognition, marketing services and events. The capital will support One10's expansion of its proprietary incentive and recognition technology, broader service offerings and global growth initiatives.

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.

LMS365 Acquires Weekly10

August 8, 2023

Cloud & SaaS

LMS365, the AI-powered learning platform integrated with Microsoft 365, has acquired Weekly10, a performance and employee engagement management company based in Wrexham, United Kingdom. The cash-and-shares deal (completed August 8, 2023) will integrate Weekly10's performance and engagement capabilities into LMS365's Microsoft Teams/Viva offerings, and Weekly10 founder Andrew Roberts will join LMS365 as Executive Vice President of Product.