ELEVEN SPORTS Acquires Team Whistle

Whistle Acquires Vertical Networks

October 3, 2019

Media & Entertainment

Whistle, a New York-based sports and entertainment media company, acquired Santa Monica-based mobile-first content studio Vertical Networks. The deal expands Whistle's mobile- and Snapchat-focused content capabilities and brings Vertical Networks' properties and team into Whistle; Vertical Networks' stockholders (including affiliates of Elisabeth Murdoch and Snap) became stockholders of Whistle.

One10 Acquires Whistle

July 16, 2025

Software

One10 LLC has acquired Whistle, a St. Louis–based employee engagement and rewards technology company, integrating Whistle’s technology and team into One10’s incentive and recognition offerings. The deal strengthens One10’s behavioral science, data science and incentive technology capabilities and will keep Whistle employees in St. Louis under One10’s ownership (One10 is PE-backed by Bow River Capital).

Team Whistle Acquires Tiny Horse

May 21, 2020

Marketing & Advertising

Team Whistle, a global sports and entertainment media company, has acquired Tiny Horse, a marketing services firm known for OTT and streaming-focused advertising and brand work. The acquisition brings Tiny Horse’s Palomino advertising-sales group into Team Whistle and expands Team Whistle’s marketing, customer-acquisition and OTT capabilities.

Tractive Acquires Whistle from Mars Petcare

July 28, 2025

Veterinary

Tractive, the Austria‑based leader in GPS tracking and pet health insights, has acquired Whistle, the connected pet wearable brand owned by Mars Petcare. The acquisition expands Tractive’s U.S. footprint, scales its customer base, and brings Whistle’s wellness and tracking technology into Tractive’s global platform.

Cloudbeds Acquires Whistle

June 27, 2022

Cloud & SaaS

Cloudbeds, the San Diego–based hospitality management platform, has acquired Whistle, a guest engagement and messaging software provider. The acquisition will integrate Whistle’s guest communication capabilities into Cloudbeds’ platform to reduce friction across the guest journey and expand Cloudbeds’ guest engagement offerings for hoteliers.

Sprout Social Acquires NewsWhip for Up to $65 Million

July 30, 2025

Cloud & SaaS

Sprout Social has acquired NewsWhip for $55 million in cash with up to $10 million in potential earnouts (up to $65 million total) to deepen Sprout’s predictive media intelligence and listening capabilities. The deal closed July 30, 2025, and NewsWhip’s team — led by co-founder and CEO Paul Quigley — will join Sprout, with Quigley named General Manager of Sprout’s Listening business.