Umbrella Network Acquires Lucidity (Blockchain Advertising Oracle)
September 23, 2021
Umbrella Network, a community-owned Layer-2 oracle solution, acquired Lucidity — a blockchain-based digital advertising and analytics platform — in August 2021. The deal (undisclosed) brings Lucidity’s advertising transparency and analytics capabilities (it had processed over 600 million transactions) into Umbrella’s oracle ecosystem to expand data capabilities and scale transaction volume.
- Buyers
- Umbrella Network
- Targets
- Lucidity
- Industry
- Marketing & Advertising
- Location
- California, United States
- Transaction Type
- Buyout
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