BarkleyOKRP Acquires Adlucent from Advantage Solutions

May 1, 2024

BarkleyOKRP (a Keystone Capital portfolio company) has acquired digital performance marketing agency Adlucent from Advantage Solutions. The add-on expands BarkleyOKRP's e-commerce, retail media and performance marketing capabilities and brings Adlucent's ~180 employees and proprietary technology into the combined agency.

Buyers
BarkleyOKRP, Keystone Capital Management, L.P.
Targets
Adlucent
Sellers
Advantage Solutions Inc.
Platforms
BarkleyOKRP
Location
Texas, United States
Transaction Type
Addon

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