GoSaga Acquires Squeeze Massage

GoSaga Acquires Tone It Up

January 27, 2025

Consumer Products

GoSaga, a consumer lifestyle holding company, has acquired Tone It Up, the women-focused online fitness and wellness community founded by Karena Dawn. Tone It Up will continue to operate as a distinct brand within GoSaga’s portfolio; financial terms were not disclosed.

Princeton Equity Group Makes Strategic Investment in Stretch Zone

April 3, 2023

Healthcare Services

Princeton Equity Group completed a strategic growth investment in Stretch Zone, a franchised practitioner-assisted stretch therapy franchisor, to support the brand's continued national expansion. Stretch Zone's leadership (including Founder Jorden Gold and CEO Tony Zaccario) will remain in place as the company scales its footprint (250+ locations as of early 2023).

Good Feet Holdings Acquires Stretch*d

November 1, 2023

Healthcare Services

Good Feet Holdings, LLC has acquired Stretch*d, a New York City–based provider of one-on-one assisted stretching and recovery services. The acquisition adds Stretch*d's recovery and performance services to Good Feet's portfolio of wellness brands and will see Stretch*d's co-founder Vanessa Chu join Good Feet as President of Stretch*d.

Stripe Acquires Lemon Squeezy

July 26, 2024

Payments & Fintech

Stripe has acquired Lemon Squeezy, a four-year-old payments and merchant-of-record platform that serves SaaS and digital-product businesses. Terms were not disclosed; Lemon Squeezy — a ~13-person startup that surpassed $1M ARR within nine months of launch — will help Stripe scale merchant-of-record selling and related billing/tax capabilities.

Surge Private Equity Invests in Amuze Products II

July 6, 2022

Retail

Surge Private Equity has closed an investment in Amuze Products II, a Dallas-based operator of proprietary massage chairs and hurricane simulators that places equipment in trampoline parks, amusement parks and truck stops. Debt financing for the deal was provided by CrowdOut Capital; Amuze founder Phillip Brothers will retain equity and remain CEO while Surge provides growth capital and supports future add-on acquisitions and product line expansion.

saas.group Acquires gominga

November 9, 2023

Software

saas.group has acquired gominga, a Munich-based provider of review and ratings management SaaS used by global brands. The deal adds review management and customer feedback capabilities to saas.group's portfolio and aims to accelerate gominga's growth across DACH and international eCommerce markets.