Marlin-backed Clarus Commerce Acquires PrizeLogic
September 9, 2021
Clarus Commerce, a Marlin Equity Partners portfolio company, has acquired PrizeLogic to combine loyalty, rebate and digital engagement capabilities and deliver an end-to-end loyalty suite for major brands and retailers. The deal brings PrizeLogic's Engage platform and first-party CDP together with Clarus's loyalty services to expand capabilities, deepen data assets and accelerate growth; financial terms were not disclosed.
- Buyers
- Clarus Commerce, Marlin Equity Partners
- Targets
- PrizeLogic
- Sellers
- Pamlico Capital
- Platforms
- Clarus Commerce
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Addon
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