Itrinity Acquires GeoTargetly
January 11, 2024
Itrinity, a European SaaS portfolio operator backed by Pale Fire Capital, has acquired GeoTargetly (geotargetly.com). The acquisition closed on December 8, 2023 and brings the geotargeting SaaS into Itrinity’s portfolio to support product and capability expansion across its suite of SaaS businesses.
- Buyers
- Itrinity, Pale Fire Capital
- Targets
- GeoTargetly (geotargetly.com)
- Sellers
- Previous proprietor (unnamed)
- Industry
- Cloud & SaaS
- Location
- Czech Republic
- Transaction Type
- Addon
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