Itrinity Acquires GeoTargetly

January 11, 2024

Itrinity, a European SaaS portfolio operator backed by Pale Fire Capital, has acquired GeoTargetly (geotargetly.com). The acquisition closed on December 8, 2023 and brings the geotargeting SaaS into Itrinity’s portfolio to support product and capability expansion across its suite of SaaS businesses.

Buyers
Itrinity, Pale Fire Capital
Targets
GeoTargetly (geotargetly.com)
Sellers
Previous proprietor (unnamed)
Industry
Cloud & SaaS
Location
Czech Republic
Transaction Type
Addon

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