Comcast Acquires XUMO

Fox Corporation Acquires Tubi

March 17, 2020

Media & Entertainment

Fox Corporation agreed to acquire Tubi, a leading free ad-supported streaming service, for approximately $440 million in net cash consideration. The deal expands Fox’s direct-to-consumer footprint and digital advertising capabilities while Tubi will continue to operate as an independent service under Fox.

Roku, Inc. Acquires dataxu

November 8, 2019

Data & Analytics

Roku, Inc. completed its acquisition of dataxu, a programmatic demand-side platform and ad analytics provider, to accelerate Roku's ad-tech roadmap and expand its buy-side capabilities. The deal (announced Oct. 22, 2019 and later closed) brings dataxu's DSP, device-graph technology and analytics into Roku's advertising platform to better serve advertisers and agencies.

Wunderman Thompson (WPP) Acquires Marketing Technology Consultancy XumaK

February 12, 2020

Marketing & Advertising

Wunderman Thompson, part of WPP, has acquired XumaK, a Miami-based marketing technology consultancy specializing in Adobe Experience Manager and commerce solutions. The deal (terms undisclosed) expands Wunderman Thompson’s experience technology capability in North America and deepens WPP’s technology offering.

Comcast Acquires Metrological Group BV

September 16, 2019

Telecommunications

Comcast Corporation has acquired Rotterdam-based OTT middleware provider Metrological Group BV to strengthen its OTT video and app integration capabilities. Digital Capital Advisors served as exclusive financial advisor to Metrological and its shareholders; the deal brings Metrological's platform (which reaches over 40 million households) and team into Comcast to enhance aggregation and integration of third-party SVODs onto Comcast's X1 platform.

Xperi Acquires Vewd Software

July 5, 2022

Software

Xperi Holding Corporation acquired Vewd Software Holdings Limited for $109 million in cash and debt to accelerate entry into the Connected TV and streaming media market and expand TiVo's streaming platform footprint. The deal adds roughly 275 employees and an installed European device footprint of about 15 million devices, positioning Xperi as a leading independent provider of Smart TV middleware.

OneMagnify Acquires Emodo

October 23, 2024

Marketing & Advertising

OneMagnify, a Detroit-based data science-driven marketing solutions provider backed by Crestview Partners, has acquired Emodo, an AI-powered, CTV-first programmatic advertising marketplace. The deal brings Emodo's dynamic creative, advanced audience targeting, and AI-driven CTV capabilities into OneMagnify's suite while allowing Emodo to operate as a separate company.