Real Chemistry Acquires TI Health and Integrates It into Swoop

March 1, 2023

Real Chemistry has acquired TI Health, a data-driven HCP engagement and predictive analytics company, and will integrate TI Health into Swoop to create a unified HCP and DTC system of engagement for healthcare marketers. TI Health, previously a portfolio company of Capital Dynamics, Star Mountain Capital, and Halyard Capital, will bring its Affiniti platform and HCP targeting capabilities to Swoop’s privacy-safe patient audiences to enable coordinated omnichannel campaigns.

Buyers
Real Chemistry
Targets
TI Health
Sellers
Capital Dynamics, Star Mountain Capital, Halyard Capital
Platforms
Swoop
Industry
Data & Analytics
Location
New York, United States
Transaction Type
Addon

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