Channel Key Acquires Amazon Agency Client Assets from Kaspien

The Channel Company Acquires Audienz

January 6, 2021

Marketing & Advertising

The Channel Company has acquired Audienz, a B2B consulting and marketing services agency that helps cloud services providers differentiate and grow revenue. The acquisition expands The Channel Company’s portfolio of marketing, media, events and insights to provide end-to-end services that bridge strategy and creative execution for technology clients.

Channel Key Acquires True Hero

January 12, 2024

Marketing & Advertising

Channel Key LLC announced the acquisition of True Hero, a full-service Amazon agency headquartered in Frisco, Colorado; the purchase agreement was finalized on January 12, 2024. True Hero founder Wendi Held will remain with the business to help oversee the agency's team, and Channel Key will begin onboarding True Hero's employees and clients immediately. The deal expands Channel Key's Amazon marketplace capabilities and client offerings across retail and DSP channels.

360insights Acquires channelcentral.net

May 27, 2021

Cloud & SaaS

360insights has acquired channelcentral.net, a UK-based SaaS provider of CPQ and channel data management solutions, to expand its Channel Success Platform. The acquisition adds configure-price-quote (CPQ) and Channel Data Management capabilities to 360insights' channel incentives and ecosystem platform, broadening product functionality and accelerating international reach.

The Channel Company Acquires Lauchlan

October 4, 2022

Marketing & Advertising

The Channel Company, a portfolio company of EagleTree Capital, has acquired Lauchlan, a U.S.-based full-service marketing agency focused on the technology industry. The acquisition is intended as a capability-expanding add-on to scale creative and digital marketing services globally and accelerate time-to-market for clients across The Channel Company's platform.

Accelalpha Acquires Key Performance Ideas

April 13, 2021

IT Services

Accelalpha, a portfolio company of Century Park Capital Partners, has acquired Key Performance Ideas (KPI), a managed services and IT consulting firm specializing in Oracle Enterprise Performance Management (EPM). The add-on acquisition expands Accelalpha’s Oracle Cloud application consulting and multi-pillar managed services capabilities; the process was facilitated by IT ExchangeNet.

Tyto Athene Acquires Key Solutions, Inc.

November 13, 2024

Consulting

Tyto Athene, a Herndon, Virginia-based federal systems integrator and portfolio company of Arlington Capital Partners, has acquired Key Solutions, Inc. (KSI), a Washington, D.C.-area bid and proposal development consulting firm. The add-on strengthens Tyto's Proposal Center of Excellence and capture/proposal capabilities to accelerate growth in the government contracting market.