Channel Key Acquires True Hero

January 12, 2024

Channel Key LLC announced the acquisition of True Hero, a full-service Amazon agency headquartered in Frisco, Colorado; the purchase agreement was finalized on January 12, 2024. True Hero founder Wendi Held will remain with the business to help oversee the agency's team, and Channel Key will begin onboarding True Hero's employees and clients immediately. The deal expands Channel Key's Amazon marketplace capabilities and client offerings across retail and DSP channels.

Buyers
Channel Key LLC
Targets
True Hero
Location
Colorado, United States
Transaction Type
Buyout

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