Perform[cb] (Beringer Capital Portfolio Company) Acquires Bay42

Beringer Capital Acquires Perform[cb] from Centre Lane Partners

May 5, 2021

Marketing & Advertising

Beringer Capital, a North American private equity firm, has acquired performance marketing company Perform[cb] from Centre Lane Partners. The acquisition positions Beringer to expand its capabilities in media, marketing services and ad-tech by leveraging Perform[cb]'s PerformLEAP platform and performance-based affiliate network to drive growth and product innovation.

Perform[cb] (Beringer Capital) Acquires Aanicca Ventures (AdCommunal)

February 1, 2024

Marketing & Advertising

Perform[cb], a portfolio company of Beringer Capital, has acquired Aanicca Ventures (operator of the AdCommunal CPA platform). The add-on deal, which closed on February 1, 2024, expands Perform[cb]’s outcome-based marketing capabilities by adding Aanicca’s performance-driven affiliate and reward advertising technology and networks.

Perform[cb] Acquires Direct Division of Digital Remedy

January 11, 2021

Marketing & Advertising

Perform[cb], a performance marketing network, has acquired the direct business division of Digital Remedy to add pay-per-call and media buying capabilities. The deal brings members of Digital Remedy's New York City and New Orleans teams into Perform[cb]'s network and expands its portfolio of offers and traffic.

Perform[cb] Acquires AdCommunal to Expand Rewarded Performance Advertising

March 4, 2024

Marketing & Advertising

Perform[cb], a Beringer Capital–backed outcome-based marketing platform, has acquired AdCommunal, a reward‑focused performance advertising network founded in 2007. The deal adds AdCommunal’s rewarded engagement channels and partner relationships to Perform[cb]’s AI‑powered Outcome Engine, expanding the platform’s capability to drive highly engaged users across mobile app, finance, and e‑commerce verticals.

Beech Tree Private Equity Invests in Performanta

March 19, 2021

Cybersecurity

Beech Tree Private Equity has made a significant investment in Performanta, a UK-headquartered managed cybersecurity services provider, to support rapid global growth, expand sales to enterprise customers and the channel, and accelerate development of its CORE platform. Beech Tree will back strategic M&A in core markets and has taken board representation while Performanta has appointed new CRO and CFO as part of the transaction.

Cambridge Capital Leads $20M Series A in Parcel Perform

August 11, 2021

Cloud & SaaS

Cambridge Capital led a $20 million Series A investment in Parcel Perform, with co-investments from SoftBank Ventures, Wavemaker Partners, and Investible. The funding will accelerate Parcel Perform's product and AI capability development and support global expansion, including establishing a North America presence; Parcel Perform is a profitable SaaS delivery-experience platform processing over 100M parcel updates daily and employing 100+ people.