Perform[cb] (Beringer Capital) Acquires Aanicca Ventures (AdCommunal)

Perform[cb] Acquires AdCommunal to Expand Rewarded Performance Advertising

March 4, 2024

Marketing & Advertising

Perform[cb], a Beringer Capital–backed outcome-based marketing platform, has acquired AdCommunal, a reward‑focused performance advertising network founded in 2007. The deal adds AdCommunal’s rewarded engagement channels and partner relationships to Perform[cb]’s AI‑powered Outcome Engine, expanding the platform’s capability to drive highly engaged users across mobile app, finance, and e‑commerce verticals.

Beringer Capital Acquires Perform[cb] from Centre Lane Partners

May 5, 2021

Marketing & Advertising

Beringer Capital, a North American private equity firm, has acquired performance marketing company Perform[cb] from Centre Lane Partners. The acquisition positions Beringer to expand its capabilities in media, marketing services and ad-tech by leveraging Perform[cb]'s PerformLEAP platform and performance-based affiliate network to drive growth and product innovation.

Perform[cb] (Beringer Capital Portfolio Company) Acquires Bay42

July 24, 2023

Marketing & Advertising

Perform[cb], a Beringer Capital–backed performance marketing company, has acquired Bay42, a Bosnia-based software and development team that had worked exclusively with Perform[cb] since 2015. The acquisition brings Bay42's dedicated offshore engineering resources in-house to strengthen Perform[cb]'s technology capabilities and support its outcome-based marketing platform.

Perform[cb] Acquires Direct Division of Digital Remedy

January 11, 2021

Marketing & Advertising

Perform[cb], a performance marketing network, has acquired the direct business division of Digital Remedy to add pay-per-call and media buying capabilities. The deal brings members of Digital Remedy's New York City and New Orleans teams into Perform[cb]'s network and expands its portfolio of offers and traffic.

Beringer Capital Invests in Northern Commerce

November 12, 2024

IT Services

Beringer Capital has completed its inaugural Fund V investment by taking a strategic stake in Northern Commerce, a London, Ontario-based digital transformation consultancy. The partnership will support Northern's capability expansion, geographic growth across North America, and a continued add-on acquisition strategy; terms were not disclosed and Canaccord Genuity advised Northern.

Brunner Acquires Rakuten Advertising's Performance Solutions Group

March 24, 2025

Marketing & Advertising

Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.