Perform[cb] Acquires Direct Division of Digital Remedy

Beringer Capital Acquires Perform[cb] from Centre Lane Partners

May 5, 2021

Marketing & Advertising

Beringer Capital, a North American private equity firm, has acquired performance marketing company Perform[cb] from Centre Lane Partners. The acquisition positions Beringer to expand its capabilities in media, marketing services and ad-tech by leveraging Perform[cb]'s PerformLEAP platform and performance-based affiliate network to drive growth and product innovation.

Perform[cb] Acquires AdCommunal to Expand Rewarded Performance Advertising

March 4, 2024

Marketing & Advertising

Perform[cb], a Beringer Capital–backed outcome-based marketing platform, has acquired AdCommunal, a reward‑focused performance advertising network founded in 2007. The deal adds AdCommunal’s rewarded engagement channels and partner relationships to Perform[cb]’s AI‑powered Outcome Engine, expanding the platform’s capability to drive highly engaged users across mobile app, finance, and e‑commerce verticals.

Perform[cb] (Beringer Capital Portfolio Company) Acquires Bay42

July 24, 2023

Marketing & Advertising

Perform[cb], a Beringer Capital–backed performance marketing company, has acquired Bay42, a Bosnia-based software and development team that had worked exclusively with Perform[cb] since 2015. The acquisition brings Bay42's dedicated offshore engineering resources in-house to strengthen Perform[cb]'s technology capabilities and support its outcome-based marketing platform.

Perform[cb] (Beringer Capital) Acquires Aanicca Ventures (AdCommunal)

February 1, 2024

Marketing & Advertising

Perform[cb], a portfolio company of Beringer Capital, has acquired Aanicca Ventures (operator of the AdCommunal CPA platform). The add-on deal, which closed on February 1, 2024, expands Perform[cb]’s outcome-based marketing capabilities by adding Aanicca’s performance-driven affiliate and reward advertising technology and networks.

M33 Growth Makes Strategic Growth Investment in PerformLine

May 27, 2021

Cloud & SaaS

PerformLine, a Morristown, New Jersey–based provider of omni-channel compliance SaaS, received a growth-stage strategic investment from Boston-based M33 Growth to accelerate product innovation, customer success, and go-to-market expansion. The capital will support further development of PerformLine’s enterprise compliance platform and help scale the company’s sales and marketing efforts into regulated end markets such as banking, fintech, mortgage and insurance.

Brunner Acquires Rakuten Advertising's Performance Solutions Group

March 24, 2025

Marketing & Advertising

Brunner, an independent integrated marketing agency, has acquired Rakuten Advertising's Performance Solutions group, including its paid search and programmatic planning and buying teams. The deal transfers performance-marketing talent and client relationships to Brunner, expanding its media, data engineering, and data science capabilities while maintaining an ongoing partnership with Rakuten Advertising.